Drinks Packaging Design

Package concept, Graphic Design

The Challenge

Pernod Ricard China was launching a variety of new alcoholic products aimed at women. Our brief was to launch these new products into the market and raise awareness of this appeal to drive female consumption.

The Solution

We build the product from the ground up, re-imagining the shapes, textures and graphic design of the packaging, the marketing material and the digital footprint. We included female oriented design elements like softer colors and patterns into the overall concept. We also came up with original names of the 3 product lines – Lochan Ora, West Coast Cooler and Kahlúa – the flavour profiles of the beverages and serving recipes to entice a female audience.