CNY Fashion Stylist

Digital Campaign Concept, Art Direction, Digital Design, Graphic Design, Production

The Challenge

Brook Brothers was launching their new seasonal collection during 2019 CNY featuring a casual look and a special Mr. Piggy character to echo the Year of the Pig. The brand was looking to reach out and engage with consumers to promote this new collection and drive buzz.

The Solution

We launched the idea of “CNY Fashion Stylist”. We created a H5 page where users could customize avatars of their own face and personal style, and mix and match with a new look for their CNY holidays. They could also choose different backgrounds to create different personal fashion posters to share onto their Moments. They were designed to echo the Mr. Piggy character and aligned to the illustrations created for the campaign.