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We are a boutique creative agency based in Shanghai. Focusing on digital brand experiences that move people and connect, we use data to shape our strategy and creative ideas, and create content across the customer journey to bring your brand to life. We believe the mix of modern marketing techniques with storytelling will drive business performance. We blend 4 elements together to create the right solution for your business. We work with best in class specialists in each of the four areas to provide a customized solution to your brief.


Jing Wu

Creative Director

Jing Wu has worked in creative industry for over 10 years in Shanghai, London and Berlin, He combines both global outlook and local insight to provide single-minded and problem-solving solution. Exploring the world of traditional and new media, he has developed projects for many top players such as Hennessy X.O, Classivm & V.S.OP, Unilever, J&J, Paul Smith, Fonterra. Jing used to be the Creative Director at Ogilvy Neo Shanghai and Associate Creative Director at DDB Shanghai. He studied MA Graphic Design at London College of Communication.

Paul Lin

Strategy Director

Paul Lin is a Senior Consultant focused on Digital Transformation and Marketing. Paul started his career during Dot Com, when the first wave of the Internet was the Wild West and nobody had a business model. He fell in love with technology & the start-up culture and carried that passion to world class Ad Agencies like DDB, BBDO, Wunderman and Saatchi.
Paul has worked across multiple categories in North America, Asia and Europe for some of the best brands in the world like Unilever, P&G and PepsiCo. He is passionate about the creative and strategic process and specializes in crafting wholistic solutions that solve client’s business problems. When Paul is not working with clients, he’s collaborating with the Marketing and Tech community in China to help drive advocacy and policy. He is the ’Chair” of the Marketing & Media Committee at the American Chamber of Commerce. In addition, he Mentors startups independently or through Accelerator programs in Shanghai to help them grow and position their product in the right way.
Paul’s a leader, a collaborator, an advocate for great ideas. He’s lived in the US and Canada, and now calls Shanghai home.

Ashley Yin

Account Director

Ashley has more than 8 years of account service experience in digital creative and social media area. She has serviced clients across luxury, fashion, auto, lifestyle and beauty categories. These include brands like Tiffany, Canali, Hourglass, Miele, L’Oréal, Cadillac, Buick, Landrover, Haier, etc.


We believe strategy should be simple. Focus on the right audience in the proper way to ensure goals achieved through a clear framework.

We develop unique ideas that have impact and are relevant. Our ideas connect to the strategy and connect with the audience.

We believe content is what drives engagement. Content can come in many different forms and we are meticulous in mapping it to the right channels.

We deliver on the highest quality with a smart Production process. We take a movie studio approach to collaboration for a customized delivery.